Modern Home Builders Issue 124 Dec | Page 83

Icon

delays , caused by the company itself , and never pay above the contracted price for their project . This approach to treating its clientele with accountability , honesty and respect sits at the heart of Icon ’ s company ethos and undoubtedly , is one of the reasons it has managed to weather the recent storms with such success .
“ All of our projects sit between the values of $ 650,000 and $ 7 million , but with the way the market is currently operating , the activity below the $ 1 million mark has slowed ,” Charlie explains . “ When it comes to the remodeling side of things , we ’ ve started to see it crop up in different areas to the past . Traditionally , the higher-end school districts were less associated with remodeling , as the local upper-middle class demographic had enough disposable cash to build their own homes , ground-up . Now people in these areas are starting to see the affordability of buying an existing property and renovating it to their taste . Our remodeling division will account for around ten percent of all modernhb . com 81