Modern Home Builders Issue 126 April | Page 38

Rock Solid Builders

We use top-quality products , finishes and appliances to help us deliver higher-end properties where people can live happily

“ Anyway , this must have been around 2007 , because shortly after I joined , the market crashed . This provided me with the perfect entry point to home renovations , so I started by buying and flipping something small , which soon turned into a second project , then a third . Before long , I was at the level where I had multiple renovations on the go alongside a new construction , but I was obviously constrained by money back in those earlier days . It took me a while to get to the point where I am now , capitalwise , but I am the first generation who started this business , it ’ s not like I inherited it from my father or grandfather . That is ultimately the beginning of Rock Solid Builders .
“ Today , the business specializes in new construction , but overall we are a real estate development company based out of New Jersey ,” he continues . “ We do everything from building new properties to sub-divisions with multiple houses , townhouse developments , apartment buildings and mixed-use structures . We develop from the ground up , and so far , we ’ re probably close to 600 or 700 completed projects . I ’ d say 90 percent of our custom comes in the form of spec buildings , which we finish and then sell . It ’ s not common for us to take a call from a client who ’ s asking us to build something specific . Fat Joe is among the various celebrity clients who have purchased one of our properties in recent years ; he came across something I was building while he was shopping around for a new place , so we met him personally and he fell in love with the house .”
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