Modern Home Builders Issue 126 April | Page 54

Happy people will be by your side for years to come

“ So , when I left Amazon , not only did this appear to me as a win-win , but it also soon became apparent that there was a gap in the market for someone to go above and beyond with a truly outstanding product .”
For Canter Construction , that means services including bathroom and kitchen remodeling , specialty projects , deck building , and much more .
“ When you ’ re first starting a company ,” Jonah explains , “ you ’ re basically bootstrapping ; you don ’ t
know what ’ s going on . Sure , you might know the industry well enough , but you don ’ t necessarily understand how you are going to build the business from Point A to Point Z .”
A foot in the door
For many , taking a business from A-to-B is hard enough – let alone all the way to Z . “ One thing I did early on was crucial in helping to spring Canter Construction forward ,” he reveals . “ From the outset , I never wanted to pay for any kinds of leads , customers , or clients .
“ Therefore , I began by emailing numerous local real estate agents in the Charleston area ,” he continues . “ I
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