Against the grain

In today ’ s modern home building industry , it ’ s rare to find a company that goes against the grain in the way that Ventura Homes ( Ventura ) has . “ Most builders start off with smaller projects , until they ’ re ready to tackle midrange houses ,” Jeff Seal , Builder , explains . “ They see high-end custom homes as the pinnacle , signifying that they ’ ve finally made it . We actually did it the opposite way .