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“ First , it seems they ’ ve decided to make that decision a little later than previous generations . The other reason is affordability . That component just became so much more challenging after Covid-19 , which has made it difficult for us in the industry .
“ The biggest obstacle for builders in the US is trying to solve the affordability issue , while still building high quality communities that provide the opportunity for appreciation and building equity . It ’ s important because we strongly believe that homeownership is an important step toward creating financial stability for families .”
Eastbrook wants to continue to try to provide home ownership opportunities at a broad range of
prices , without compromising on build quality . “ We do not strive to provide housing at the lowest possible price per square foot ; that is not our business model ,” says Mike .
One of the hallmarks of the company , developed by Mike ’ s father , is an eye to innovate and showing fearless adaptability in the face of market changes .
“ I think in our industry , the one constant is that things are always changing ,” Mike muses . “ Like Walnut Ridge ’ s compact arrangement , we certainly weren ’ t doing that sort of development 20 years ago . My goal would be to continue to innovate from a home and community standpoint , and to never fear pursuing new ideas .
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