___________________________________________________________________________________________________
Build-to-rent
in the long run . The incorporation of luxury amenities and the scale at which these developments are being built is relatively new . Careful consideration of the long-term viability of projects and adaptability to changing market dynamics will be crucial for sustained success .
Avoiding the peaks and valleys in the BTR market requires discipline and a focused approach . Developers must prioritize premium real estate in compelling locations , ensuring great design and livability to attract tenants and maintain high occupancy rates . Selecting projects that meet these criteria will set developers apart from the competition and increase their chances of success .
While the BTR trend offers significant opportunities , it also comes with risks . Developers must learn from the mistakes of the past and approach this market with caution and careful consideration . Institutional capital may bring discipline , but market fundamentals must not be overlooked .
By prioritizing location , premium real estate , great design , and livability , developers can position themselves for success in the BTR sector . Those who approach the market with a measured , thoughtful strategy are more likely to find sustainable success , avoiding the pitfalls of the past .
It ’ s time to break the pattern . BTR is the stage , and developers are the performers . It ’ s a show we ’ ve seen before , and this time , let ’ s give the audience something to cheer about . So , go forth , make us proud , and build responsibly ! ■
Jeremy Williams www . embreydc . com
Jeremy Williams is the Senior Vice President of Development for EMBREY , a leading developer in the Dallas / Fort Worth and San Antonio markets . He has more than 20 years of experience in the multifamily industry having previously worked for the JPI Companies . Jeremy joined EMBREY in 2018 as Vice President of Development . He is a licensed architect and has a Bachelor of Environmental Design from Texas A & M University .
modernhb . com 37