________________________________________________________________________________________________________________________
We had the pleasure of discussing with Alexander and Chris how this start-up is a compelling solution to the global housing crisis . “ When it comes to innovation ,” Chris elaborates , “ manufactured housing has had quite a struggle , especially in the UK market . I think Alex has been completely unburdened by historic conventions that he hasn ’ t felt restricted by what others are doing , and that has worked to his advantage . As lifestyles continue to change so rapidly , I think he ’ s looked at providing a solution from the top down , rather than trying to make it look like a normal house , which is what so many modular homebuilders try to do .” At the time of our conversation , Chris shares that he and his wife are actually living in one of Alexander ’ s modular homes in his garden in Surrey , while their main house is being renovated . “ It ’ s been the perfect solution ,” he says . “ We are living in comfort and in the perfect position to oversee the renovation project .”
It ’ s like a gadget ; you can add and put all the parts together
▲ Chris Baxter
The two gentlemen met each other three years ago . Chris was previously working in banking in Moscow and Kyiv . “ In those days I had clients in Russia and Ukraine , and it was all one happily integrated market . For me this is one of the biggest tragedies about the war ,” he shares . “ I have friends in both countries that are in despair about what ’ s happening .
“ But Alex and I were introduced to each other through a friend when Alex wanted to expand his business and needed an international investment partnership . We immediately got on
12