Modern Home Builders Issue 132 | Page 54

Arlene Dean Homes __________________________________________________________________________________________
“ Today , I ’ m lucky enough to raise a family in a home built by the company , continuing the legacy of our company by providing my children with similar experiences to mine . Homebuilding was a natural journey for me , but I officially joined the business in 2014 to spend time alongside my mother learning the business and the wider industry before taking the reins .”
Innovative design solutions
Turning to operations , Leslie explains : “ We ’ re primarily custom home builders , but we complete the occasional spec home too . Our geographic footprint is centered around the city of Decatur , but extends to Candler Park , Grant Park , Virginia Highlands , Kirkwood , East Lake , and Brookhaven . Most of our designs come from the customer , so we work directly with the client , architect , and design team , to carefully consider every aspect of the design and ensure it is tailored to the unique requirements and preferences of each customer .
“ In terms of design trends , we see certain phases . A few years ago , for instance , everyone wanted prairie style , then there was a modern farmhouse era , and now customers are leaning towards ultra-modern designs . My own house is a great example of how styles can work together , as it ’ s modern in design but has some softer touches to allow for family living .
“ We ’ re also currently working on a large , modern design home that seamlessly blends contemporary style with traditional features . Located on a challenging lot , we ’ ve had to find innovative methods and materials to achieve results . The owners are also very tech savvy , so the property must be completed to a high standard from the foundations to final additions . 54