___________________________________________________________________________________________ CroweBuilt Homes
Marietta that is just over 11,000 square feet . We ’ re also completing a project for a family where we ’ ve transformed a rundown barn on a large expanse of land into a modern style hunting lodge .
“ We ’ re fortunate that demand in the Atlanta region hasn ’ t changed too much . There was an influx of people moving to the area after the Covid-19 pandemic , and demand remains strong . Although pricing of both products and labor has definitely increased , people value true craftsmanship , and our demand is only growing as the business gains more exposure .”
Social networking
One of the ways in which CroweBuilt is building exposure is through social media , specifically Instagram . “ We share a lot on social media , as it ’ s really the only form of marketing we do on top of our website ,” Evan shares . “ Many of our clients are referred to us through word of mouth , but we also gain several clients from social media . When someone can go to our Instagram account to see my face and hear me talking about our projects every day , they get a feel for how we work and to me , that is invaluable .
“ They can see the person behind the company , which helps to build trust . For most people , building a home is the biggest purchase they will make in their lifetime , so they want to trust in the integrity and quality of the person or business they choose to build their home . Above all , we want it to be an enjoyable process and communicating via social media is just one way we can deliver excitement .” quality craftsmanship and attention-to-detail , it ’ s crucial that we deliver exactly that . We believe that by investing in our team , they will want to do an excellent job in return instead of settling for something that doesn ’ t quite meet the standards our customers have come to expect .
“ By investing in our team and their education , our project delivery and quality continues to improve ,” Evan concludes . “ Looking ahead , our focus remains on the client experience . We ’ re transparent and honest with our customers , and we take time to explain why we use certain products or procedures . Overall , we ’ ll continue to do exactly what we do now , but continually improve the process to deliver clients ’ dream homes with a seamless client experience .” ■
www . crowebuilthomes . com Continually improving
Turning to the future , Evan explains : “ The biggest challenge for us is educating our trade bases on how to get the details right , which requires a lot of on-site time from our team . As we place such emphasis on modernhb . com 69