Modern Home Builders Issue 132 | Page 98

Coats Homes ____________________________________________________________________________________________________
“ I ’ ve always been passionate about exceptional architecture and design , but I never envisioned myself as a home builder . I attended Southern Methodist University , which didn ’ t offer any degrees related to construction or engineering . However , after several internships at hedge funds , I quickly realized that finance was not for me and that I was more drawn to real estate . While I loved witnessing the development of construction projects , I noticed that most of my graduating class peers were pursuing careers in commercial real estate , without much consideration for residential real estate . Therefore , I got a job as a broker at a renowned brokerage firm in Dallas , where I focused on working with home builders , helping them locate lots , sell spec homes , and connect with clients interested in custom builds . I fell in love with the process pretty quickly .
Enhancing capabilities
“ Fast forward a couple of years , and that marked the beginning of Coats Homes as we know it today . Our company ’ s milestones can be broken down into fiveyear increments . In the initial five years , we primarily focused on constructing high-end spec homes . What set Coats Homes apart was our commitment to quality and design excellence despite our lack of an established brand . We were relatively unknown , and clients weren ’ t actively seeking us out for custom projects . Thus , we recognized the need to create a brand presence by constructing the coolest homes we possibly could . Unlike many speculative builders who cut corners by hiring mediocre architects
Coats Homes is style agnostic , meaning we don ’ t adhere to one specific architectural style and designers , we were committed to excellence from the start . While most spec builders opted for budget-friendly design solutions by hiring family members as their architects , we were willing to hire the best architects and interior designers in town to ensure that our homes surpassed the standard spec home . Our houses exuded the uniqueness typically associated with custom-built homes , despite being available for sale . In essence , the period from 2010-to-2015 , marked the foundational years of building our brand . Around 2015 , a significant shift occurred . After five years of constructing high-end spec homes and a few custom projects , our phones started ringing incessantly with inquiries for custom home builds in areas like Park Cities , Preston Hollow , and beyond . Thus , from 2015-to-2020 , our focus shifted entirely to custom projects , internally building our processes and building our team along the way . Indeed , by recruiting top-tier professionals to join Coats Homes and investing in enhancing the capabilities of our workforce , our team grew from approximately 15 individuals to 30 ,” he elaborates .
Creative customization
Boasting a vast portfolio of one-of-akind homes , Coats Homes ’ inspiration and creativity seems to know no bounds . “ Coats Homes is style agnostic , meaning we don ’ t adhere to one specific architectural style . Whether it ’ s classical , transitional , contemporary , or any other style , we strive to build homes that reflect our clients ’ desires . If a client envisions a Cotswold English-style home that does not
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