Modern Home Builders Issue 133 | Page 124

Kept Classic Homes __________________________________________________________________________________________

communicating and being transparent with the active adult buyer ,” Shea proudly affirms .

Lily Radigan , Sales and Marketing Assistant , explains how Kept Classic has adapted its marketing strategy to specifically cater to its demographic target . “ We have a unique approach when it comes to engaging with active adults , as we don ’ t receive as much social media traction as one would expect . Hence , we have changed our approach to strategically reach potential clients on platforms they are familiar with , such as Facebook rather than Instagram . Moreover , we tailor our messaging to specifically address their preferences , ensuring we communicate in a way that resonates with their needs ,” she informs .

On the subject , Shea adds : “ Sometimes , our target audience find themselves in a large house that they ’ ve owned for years , originally intended for raising a family for instance .

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However , as everyone moves out , these homes become too spacious and harder to navigate , especially if they feature multiple stories . To cater to this niche demographic , we utilize floor plans that grant enhanced accessibility and reduced maintenance . In addition , our approach entails handling all lawn care responsibilities , relieving customers of the burden of mowing the grass . We strive to get in the mind of that demographic to understand their requirements and desires , aiming to provide them with a lifestyle that is easier , slower , and quieter .”

Client focused

To illustrate the scale of Kept Classic ’ s work . Shea highlights projects the company is currently involved in . “ Kept Classic purchased some property in South College Station for the development of Lakeside at Millican Reserve , the area ’ s first age-restricted active adult community . As we excitedly anticipate the start of construction , we are working with the master developer to finalize the necessary deliverables . In addition , we have another project underway in Fredericksburg Texas called the Alora Mae . This venture involves the construction of stand-alone condos spanning 900-to-1100 square feet . By offering this smaller square footage , we aim to provide affordable housing options for those who work in the area but previously couldn ’ t afford to live here , without compromising on the quality of materials and construction . While this project is more traditional than our usual active adult builds , it provides affordable housing , which this community is in dire need of ,” he ends .

By understanding each client ’ s unique story , Kept Classic crafts homes and communities that foster a thriving quality of life throughout all seasons . ■

www . keptclassichomes . com

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