Modern Home Builders Issue 133 | Page 20

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With all of this to take into consideration , today ’ s home builders and developers need an upper hand . The surest way to do that is to design and build something so fantastic that it will grab the hearts of everyone who walks in . Especially the women of our tribe !
Women are arguably the ones who tend to have an upper hand in the family discussions on housing , and designers must know what these families are looking for to grab their attention along with those heartstrings . With Instagram and Pinterest constantly bombarding your potential homeowners with new ideas , you need to be well-versed in what your clients want . Design is the common thread that can separate your project from another and it ’ s important to leverage that to the best of your ability . If there are two houses on the block for sale and one looks better than the other , we know which one will sell faster and for more money .
When we ’ re talking about design it is not only the choices in finishes like faucets , tiles , flooring , awesome room flow and good natural light . We are also talking about how a house looks sitting next to its neighbor , so it doesn ’ t just grab attention - it grabs envy .
Smart features
The job of a design builder is nuanced and requires local knowledge in what folks are looking for . You don ’ t want to simply design what you think is cool or only use those slabs from your brother-in-law ’ s marble yard . You need to really think about how your product will look and what people in that neighborhood want .
Women walking into the house don ’ t mind ( and often rather like ) changing tiles , paint
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