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HOME SWE
Understanding generational trends in home renovations . By Madeline Winer
As homeowners from younger generations begin to dominate the home ownership and renovation market , the tools and resources they are using to plan and execute renovations continue to evolve . These changes in behaviors , paired with advances in technology - like artificial intelligence - are important for professionals in the home services industry to consider as they shape their services and offerings for diverse types of homeowners . This article will discuss what we have learned about the tastes , preferences and behaviors of various generations of homeowners from our experience with renovating over 1000 rooms .
The Silent Generation & Baby Boomers
Baby Boomers , who tend to have lived in their homes for a long time , take a more analog approach to home renovations . The majority of Baby Boomers rely on word of mouth and referrals from friends and neighbors to source recommendations for renovation professionals and educate themselves about the process and potential costs . They tend to be more skeptical of online resources and platforms for home renovations and gravitate to using traditional sources for design inspiration , like magazines , newspapers , kitchen showrooms , or other homes in their neighborhood . Additionally , because older generations tend
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