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to be more educated and informed about renovations and confident in their approach than Generation X and Baby Boomer homeowners . To appeal to this audience , we ’ ve been producing social media videos focused on renovation costs , which homeowners have appreciated for their transparent and straightforward information . With significant price variations across different locations and project scopes , this information helps homeowners to budget and plan appropriately .
Generation Z
While Generation Z is just beginning to enter the homeownership and renovation market , they are already making their mark . The homeownership rates for 19-to-25-year-old Gen Zers are higher than the homeownership rates were for Millennials and Gen Xers when they were the same age . With the rise of platforms like TikTok , this generation is constantly absorbing tips and tricks from home improvement influencers and is more inclined towards taking a DIY-approach towards projects until they save up enough money to hire a professional for more ambitious remodels . Additionally , instead of using traditional platforms like Houzz and Pinterest , Gen Zers rely heavily on social media for inspiration , with many of them solely relying on Instagram and Tiktok to find and save ideas for their project .
Technology and the future of home renovations
The past year has witnessed a remarkable proliferation of AI-driven interior design and home renovation planning tools , from apps that can help you visualize a new space in a single click to AI-powered cost calculators that help you estimate the cost of your next project . However , we are only starting to see homeowners adopt these new tools . Many homeowners , especially among older generations like Baby Boomers and Gen X , are still skeptical of this technology . Over the next few years , we expect to see home renovation design and planning tools become more accurate and personalized , making homeowners of all generations smarter about their next projects through data-driven , localized pricing and professionalquality recommendations for how to improve their space .
Addressing the evolving needs of homeowners
Understanding generational trends and technological advancements is essential for anyone involved in home renovations . Each generation brings unique preferences and approaches , from the traditional methods of the Silent Generation and Baby Boomers to the tech-savvy , DIY-focused attitudes of Millennials and Gen Zers . Embracing these differences and integrating emerging technologies can lead to more personalized , efficient , and innovative renovation projects . As the industry continues to evolve , staying adaptable will be key to meeting the diverse needs of all homeowners . ■
Madeline Winer www . blockrenovation . com
Madeline Winer is based out of New York City and leads User Experience Research at Block Renovation . Block Renovation is a streamlined platform where homeowners and contractors can get all of the tools and resources needed to plan and manage major renovation projects . At Block , she works with homeowners and contractors to understand their experiences with Block ’ s technology and services , leveraging their feedback to inform product and services changes .
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