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Interview
Our welcoming company culture , belief in always doing what is right and strong performance results helps us stand out from the pack . More importantly , our leadership team recognizes the importance of our people . Not only do we pride ourselves on making excellent hiring decisions , but we also place an emphasis on developing and retaining talent . Additionally , our Human Resources team is committed to ensuring Drees ’ benefits , compensation packages and flexible work policies are competitive to attract and retain talent .
Looking ahead but more generally , with your expertise , what do you think is next for the homebuilding sector ? Affordability will have to be a priority for all homebuilding companies . At Drees , we ’ re working to ensure that we offer affordable options for our homebuyers , meeting them with options that cater to their ideal vision of home while also working within a manageable price point . This includes the recent introduction of our new Pure Style collection , and we also started building townhomes in select cities this past year .
The Pure Style line emphasizes affordable , statement-making style with curated design packages assembled by our team of professionals . For Pure Style , the customer selects the design package at the model home instead of at the Design Center . This streamlined process makes personalizing the home a breeze and helps get buyers in their new home faster . Ultimately , Pure Style homes offer buyers a lot of little luxuries at a more affordable price .
If there was one critical insight from the homebuilding sector you ’ d like a reader to take from this piece , what would it be ? Being uniquely skilled at land acquisition is a critical part of our overall strategy . With less lot availability than in the past , we are increasing our lot / land acquisition and development teams internally to enable us to put more lots on the ground . Also , we have expanded our partnerships with other builders and developers . As part of this initiative , we will focus on training and development , optimal staffing and additional investment in new technology that will strengthen and support our land acquisition efforts . ■
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