Modern Home Builders Issue 135 October 2024 | Page 150

WillowTree Custom Homes ________________________________________________________________________________

With many custom homebuilders striving to build homes in line with their customers ’ visions , WillowTree Custom Homes ( WillowTree ) holds the distinction of having one of its custom homes recognized as a ‘ Dream Home ’ by Fort Worth Magazine . Similarly , the company has been voted Southlake Style ’ s Reader ’ s Choice for homebuilders and been highlighted in publications like Society Life , and is a proud member of the Certified Master Builder Corp . – an organization recognizing outstanding professionalism and excellence in the construction industry . To achieve such remarkable recognition , WillowTree has carefully assembled a team of proven professionals , from landscape designers to civil engineers , who share its dedication to delivering outstanding results . By adhering to core principles of honesty , integrity , and value , the company makes every decision with its clients ’ best interests in mind .

Though the company was established in 2013 , its history dates back to decades earlier , as Travis Franks , Owner , points out . “ Jody Alumbaugh , my business partner , and I have been friends since high school , having met in fifth grade . WillowTree ’ s roots can actually be traced back to our senior year , when we formed an exclusive group of friends who would meet at Jody ’ s parents ’ house to cook steaks and play poker . To ensure that the group remained exclusive , we created a code word : ‘ willow tree ,’ in reference to the willow tree near the baseball field where we played . Years later , we all went to college and went our separate ways – Jody became a licensed structural engineer , while I pursued a degree in kinesiology and worked for a production home builder .
150