__________________________________________________________________ Atlanta Flooring Design Centers Inc
Entering different markets did not prevent Atlanta Flooring from sticking to its roots in flooring . If anything , this strategic move empowered the organization to expand its portfolio and expertise . “ In our early days , we solely focused on installing carpet , vinyl , and wood floors . As my knowledge deepened and became more sophisticated , we added ceramic tile to our portfolio of products 13 years in , and began offering rubber , raised , and other types of floors . Thus , since around 2000 , our product offering has become significantly more diverse . At the same time in the mid-1990s , we began taking on more commercial projects in addition to our retail work , helping us to weather economic ups and downs before delving into the custombuilding market .
“ Upon entering the track home and single-family home market , we realized this side of the business grew quicker than the commercial or retail division . As a result , today , we are one of the most diversified flooring
stores for our size . Indeed , we can handle large commercial jobs , multifamily projects , and the installation of flooring in circa 18,000 new single-family homes each year . We have also expanded our retail presence in Suwanee , adding two outlet stores to our portfolio , which will be a good way to cater to do-ityourself customers and bargain hunters . It is safe to say there is not much in flooring that we do not currently cover , and we are very thankful that we had the foresight years ago to expand our business in that direction ,” explains Donny .
Employee ownership
After such a fulfilling and rewarding period of growth , Donny chose to introduce an Employee Stock Ownership Plan ( ESOP ), thereby ensuring the company ’ s future is in capable hands . “ I love the thrill of running a company and seeing employees succeed both professionally and personally , whether they got a new promotion or whether they
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