_______________________________________________________________________________________________________ Furnishing
to our manufacturing , and into the spaces you ’ re furnishing .
At Morgan Li , we know that approachable customization options empower purchasers to bring student housing and multi-family project visions to life in a seamless way . That ’ s why we created the Make It Your Own furniture program , which features two new customizable options : a flexible bed program and a modular dresser program . Both concepts deliver on the goal of allowing the purchaser to customize the finish , configuration and accessories to create an experience that ’ s unique to their target audience and fits their individual needs . This approach reduces construction costs and allows for investment in standout elements that make a meaningful impact . Make it Your Own was inspired by the student housing industry but is also a solution for multi-family projects and senior living establishments . As a company that prides itself on creating innovative solutions , we know how much purchasers and designers can benefit from this new , made-to-spec furniture approach .
Functional and inspirational
Aesthetic preferences among consumers are also evolving . We are seeing a rise in the use of mixed materials complemented by pops of color , departing from the traditional black and white palettes . This shift towards more elevated designs is not merely a trend ; it represents a fundamental change in how people ( students especially ) envision their living environments . It ’ s about creating spaces that are not just functional but also inspiring . When we created our Make It Your Own program , we made sure to offer a variety of finishes , allowing each purchaser to put their own spin on the pieces .
However , as we embrace these innovations , we must also acknowledge the challenges facing the industry . The aftermath of the Covid-19 pandemic has left an indelible mark on the supply chain , particularly with the skyrocketing costs of ocean freight and the consolidation of particle board manufacturers . These factors complicate pricing and availability , creating an uncertain landscape for developers and manufacturers alike .
The current economic environment - characterized by rising interest rates - has also led to a slowdown in new project requests . Owners and developers must now navigate this cautious landscape carefully . My advice ? Start early and maintain accountability throughout the process . Establishing clear milestones and fostering transparency can mitigate disruptions when it comes time to deliver the final product .
Looking ahead , we can expect to see companies increasingly challenge the status quo , striving to differentiate themselves in a crowded market . This focus on customization and design is not merely a luxury ; it ’ s becoming a necessity in a competitive landscape .
There ’ s never been a more exciting time to be part of this industry and to embrace the opportunity for innovation . As we continue to push the boundaries in design and functionality , we must remain agile in our approach , ready to adapt to challenges while seizing opportunities to create inspiring living spaces . With expertise in space-saving and durable products , the team here at Morgan Li are dedicated to bringing these visions to life - on time and within budget . ■
Andy Rosenband morganli . com
Andy Rosenband is CEO of Morgan Li , a Chicagobased company specializing in retail solutions . It offers a wide range of products and services to enhance retail spaces , helping businesses create a memorable experience . With a passion for quality and innovation , Morgan Li has become a trusted partner for businesses across various industries .
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