Brand strength
Austin puts some of that success down to the challenges that the early years presented . “ When I was working as a real estate agent , it was a difficult time , and so every win was earned and hard fought . This period also made me realize that while I loved real estate , selling homes wasn ’ t my passion . Once we started flipping properties , I recognized Rafterhouse presented the chance to pursue my dreams a second time .
“ Initially we focused heavily on branding , at a time when not many of our competitors were doing the same ,” Austin continues . “ We put signs up everywhere , built an Instagram presence , and ramped up our website marketing materials in order to drive up awareness and establish the brand behind the homes . It has all grown from there .”
Austin reflects on how important having the best staff has been on that journey . “ I learned very quickly that in construction , you are only as good as the people you surround yourself with . That is staff , sub-contractor base , and everyone we interact and do business with . Teamwork was something I already knew the importance of from my cycling career , and it remains a guiding concept whenever we hire somebody . In the interview process , for example I have candidates complete a personality assessment . Over the years I have come to understand what type of person I like in a particular position .
“ Then when someone joins the team , they need to understand how we want the building process to go , and how we expect the job site to function . This goes for project management as well , there ’ s a lot of one-onone and group training to get people familiar with the standards we work to .
Impressive project
“ So , we have a well-crafted team that are highly skilled and work seamlessly together .
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