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Building Group
Despite limited construction knowledge at the time , Charlie dove into the industry , learning how to build , develop , and sell real estate from the ground up .
“ During the 2008 market downturn , we focused on acquiring underperforming real estate , which allowed us to expand our expertise . Over time , we grew into a full-service company - developing communities , building custom homes , and expanding into remodeling services .”
Today , Icon has evolved into a multi-faceted company with three primary divisions : Custom Homes – Assisting clients in sourcing land or building on land they already own . Remodeling Services – Transforming basements , kitchens , bathrooms , and entire homes . Real Estate Development – Purchasing and revitalizing underperforming assets . But what truly sets Icon apart ?
A company built on customer trust
“ There are three key things that make us different ,” Charlie explains . 1 . Putting clients first : “ We don ’ t just build homes - we help people make the best decisions for their needs , budget , and lifestyle . If a client would be better off not doing a project , we ’ ll tell them . We see ourselves as stewards of our customers ’ investment , not just a business looking to make a sale .” 2 . Commitment to service : “ Because we own the company , we hold ourselves accountable - not just to our clients , but to our employees and trade partners . We go the extra mile to ensure a positive experience . Once , when a project deadline was delayed and a client had nowhere to stay , we moved into one of our spec homes so they could live in our apartment . That ’ s how much we care .”
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