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Building Group
Despite limited construction knowledge at the time, Charlie dove into the industry, learning how to build, develop, and sell real estate from the ground up.
“ During the 2008 market downturn, we focused on acquiring underperforming real estate, which allowed us to expand our expertise. Over time, we grew into a full-service company- developing communities, building custom homes, and expanding into remodeling services.”
Today, Icon has evolved into a multi-faceted company with three primary divisions: Custom Homes – Assisting clients in sourcing land or building on land they already own. Remodeling Services – Transforming basements, kitchens, bathrooms, and entire homes. Real Estate Development – Purchasing and revitalizing underperforming assets. But what truly sets Icon apart?
A company built on customer trust
“ There are three key things that make us different,” Charlie explains. 1. Putting clients first:“ We don’ t just build homes- we help people make the best decisions for their needs, budget, and lifestyle. If a client would be better off not doing a project, we’ ll tell them. We see ourselves as stewards of our customers’ investment, not just a business looking to make a sale.” 2. Commitment to service:“ Because we own the company, we hold ourselves accountable- not just to our clients, but to our employees and trade partners. We go the extra mile to ensure a positive experience. Once, when a project deadline was delayed and a client had nowhere to stay, we moved into one of our spec homes so they could live in our apartment. That’ s how much we care.”
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