________________________________________________________________________________________________ Buffum Homes
Lasting relationships
Two of Buffum’ s homes will be showcased at this year’ s Parade of Homes in Michigan, an event that Josh is particularly looking forward to.“ At Buffum, we love the Parade of Homes, as it is the one time of year when we can really put our work in front of the public. While posting ads on social media and having past clients leave Google reviews can help us reach more people, nothing compares to having the public physically walk through our finished homes. In general, the Parade of Homes is an excellent opportunity for people to see showcase homes from local builders. We’ ve leaned into that and made it one of our most effective marketing strategies. Instead of investing significant amounts on traditional advertising, we rely heavily on word of mouth and the exposure we get from the homes we showcase at the Parade of Homes. This year, we will showcase two homes at the Parade of Homes, with approximately 2000 visitors expected to walk through each home, depending on the year.
“ Our first home is in our Granville development, which features 25 lots, and the second is in our Byron Center development, Planter’ s Ridge, where we plan to build 150 Buffum homes. It is exciting not only to showcase our homes but also to have them within our developments as it makes it easier to then sell vacant land to people who appreciate our designs and the well-planned communities we’ ve created. We genuinely enjoy connecting with visitors during the Parade of Homes. Those conversations often lead to lasting relationships and new opportunities,” Josh concludes.
As Buffum showcases two of its meticulously crafted homes at the Parade of Homes, the company solidifies its reputation as Grand Rapids’ go-to partner for creating truly bespoke living spaces that surpass every expectation. ■
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