Modern Home Builders Issue 141 | Page 210

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attainable workforce housing. As such, we build single-family homes, attached townhomes, and active adult homes for people aged 55 and older. Our emphasis is on these three segments, and particularly on making our homes affordable, with price points typically around $ 500,000. However, this endeavor is somewhat challenging due to the market dynamics in Atlanta. We mainly operate on the South and East sides of Atlanta, which are underserved markets compared to the North side, where many builders construct higher-end custom homes. While those homes often start at $ 1 million and can exceed that, our price point caps at around $ 600,000. In addition to new construction, we also offer remodeling services that sometimes involve extensive renovations, essentially rebuilding homes down to their bones,” he enlightens.

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Restoring communities
By prioritizing affordable housing, Billups aims to make a positive impact in the communities it serves. Thomas explains how this niche focus enables the company to stand out from other home builders in the Atlanta market.“ One of the biggest ways we stand out is through our service areas and the communities we serve, as few large national or regional builders construct homes in the South and East sides of Atlanta. Beyond that, we distinguish ourselves with our higherperforming homes. In Atlanta, there is a high-performance building certification program called EarthCraft, created by the Greater Atlanta Home Builders Association
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