Beginning five years ago, Story brings together collective expertise from the fields of business, interior and architectural design, construction management, business development, and the construction trades to make custom builds and renovations a seamless experience for its clients. CEO, Zach Smith, delves into more detail:“ We wanted to create a white glove experience for our clients. People spend a lot of money on custom builds and remodels, and we thought their experience should reflect that.“ As a result, we built our own software platform; a client portal that’ s geared around reliable results, consistent outcomes, and great communication. That said, the system certainly doesn’ t replace in-person meetings and client interactions. Indeed, it provides supplementary information and an easy method of communication between various teams as well as the client. On top of that, we have interior designers, architects, and builders all in-house. This means instead of having to work with various other firms to do a remodel or build a custom home, we provide a onestop shop where clients know they can have a great experience. We think this technology is a huge part of our success.”