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relationship that works both ways with all our trade and subcontracting partners ensures that we are insulated from an obstacle that is increasingly common across the industry.”
With technologies transforming construction as well as virtually all other sectors, Connor outlines how Dumbeck Custom Homes’ digital marketing strategy has continued to drive growth:“ Social media is one of the key elements of our strategy. As mainstream as it is now, it can still be overlooked in the construction industry. We have seen tangible results from the implementation of our social media strategy. Today, when people are looking for a custom builder in the area, often the first place they look is online; they check reviews, and they look at the company’ s social media presence. It allows people to see what we’ re working on and the level of detail we complete our projects to. It also brings a more personal touch as it enables clients to get to know us a little and understand what we’ re about before we even connect.”
Significant projects
Connor then concludes by sharing the company’ s goals and outlook for the coming year and beyond:“ The next six months will be very busy. We are currently working on 12 homes, as well as a commercial project. This is a project very close to my heart; it will be
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