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Utilizing these innovative systems internally has been a success for White Castle, and it’ s now extending the use of technological advancements out to its customer base.“ We currently use a phone system called ZyraTalk that answers incoming calls out of hours and we’ re looking to integrate that further, but we want to make sure we find the most positive way of communicating with our clients. We generally try to talk with customers ourselves and we use RingCentral to gather all the relevant information and convey everything in the way we want. I think there are some apps that are getting close to that, but we haven’ t explored them fully yet. It’ s on the horizon though.”
Dane reveals there is plenty more in the pipeline for White Castle too. Regarding its priorities for next year, he says:“ Our focus is on growing the existing markets that we’ re in, making sure we’ re searching for the right customers and finding the right projects for us – we’ re hoping to integrate some technology that should help us to identify those better.
“ We are yet to acquire other businesses. We’ ve investigated it and it’ s certainly a possibility but we’ re generally more comfortable‘ green fielding’ it, so it would be involvement in new operations without buying a company. It can be tricky, as it seems there are a lot of private equity groups trying to buy companies, but we like to keep our options open and look for any opportunities that come along.”
With exciting plans to open three more locations in the next three to five years, White Castle is on track to expand its footprint and continue delivering expert roofing solutions across the Midwest for years to come. ■
www. whitecastleroofing. com
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