_______________________________________________________________________________ Stronghouse Solutions LLC
Outstanding customer experience
As 2026 unfolds, the focus for Stronghouse is on cementing itself as one brand and the company is fast approaching standardization across a single CRM platform, one of many products being implemented to engage with the customer.“ We have also invested in an ERP system and we’ re standardizing around 20 different applications using our technology stack to incorporate common technology and processes,” Russ highlights.
“ We are also concentrating on building what we call a bigger army and entering eight to 12 new markets, through acquisition or greenfielding, alongside a new geographic area with multiple population centers. Finally, we aim to continue putting the infrastructure in place that allows us to leverage centralized services. Those are the four big areas for us.
“ Our five-year vision is to be a one billion plus industry disruptor, which we believe is easily achievable within that time frame,” he concludes.“ Strategically, I think we’ re positioned to participate effectively in the three core channels that I mentioned earlier. We think this is unique to Stronghouse and we are a growth-oriented company that wants to build durability and at the same time simplify to scale. We want to continue to raise the bar in providing an outstanding customer experience, and to carry on being creative and adding value to the industry, building not only our reputation within it but also building the reputation of the entire industry.” ■
www. stronghousebrands. com
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