Modern Home Builders Issue 149 Feb 2026 | Page 85

_________________________________________________________________________________________ Justin Doyle Homes
Matt also reveals JDH is prioritizing this area of the business in 2026:“ Every year we have company goals, both for the team and individuals,” he says.“ Hitting sales is essentially how we continue as a company and we need a good product to present to homeowners, so we’ ve really curated our designs to our Signature series, and I think that series is going to be key in capturing clients quickly in 2026. Secondly, we’ ll be looking at pricing – we need to keep it relative to where the market’ s at, while hitting our budget. These areas of focus have carried over from 2025, and they will continue into 2027. We have some wonderful homeowners to build for and if we can keep improving the process, it’ s a home run for everybody. This is integral, especially being a small company, as we don’ t have a $ 50 million marketing budget. It all comes down to happy homeowners and their testimonials.”
Concluding with the company’ s plans for the next three to five years, Justin adds:“ We design everything in-house, but we sub out to the mechanical contractors. Therefore, our goal is to continue developing our systems to enable effective communication, better understand the structure of our trade base, and build stronger relationships with contractors so we can grow together.” ■
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