Modern Home Builders Issue 151 April 2026 | Page 54

Elevate Your Outdoor Living With MagnaTrack
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day one. Additionally, if someone comes to us purely for cabinetry, we can then introduce what else we can offer.”
“ When we present the possibilities to clients, they are often well beyond what they had originally envisioned,” adds Jane Bennett, Director of Marketing at Murray Homes.“ We have had clients massively expand their project scopes once they see a 3D vision of what their dream home could be.”
Early client engagement with the software also accelerates decision making.“ Once I get a fully documented product, I can price it properly, and cost transparency is very important,” Steve notes.“ I am always working to maintain consistency of price, and I want to know on day one exactly what the full brief is.
“ Ultimately, it’ s about ownership of the process- by managing every element inhouse, we control time and money more successfully. I can walk upstairs to my
interior design division or my cabinetry division, tell them what the priority is, and align everyone immediately.”
Finding a way
When it comes to remodels, removing a wall or changing a kitchen can transform the feel of a home. However, at the luxury end of the market where Murray operates,
thinking bigger is often the order of the day. Jane details a current complete remodel
project on Siesta Key, which was tragically
flooded in the storms of 2024.“ We are not just remodeling it but also lifting the whole house 12 feet in the air,” she says.“ There’ s a discussion underway around how the endresult is going to look,” adds Steve.“ Raising the house is creating a big space underneath, so it isn’ t just the engineering feat of lifting it, but also how to beautify the result. This was never designed to be a three-story home, so
Elevate Your Outdoor Living With MagnaTrack
We’ re proud to partner with Murray Homes Inc. to enhance Florida’ s luxury living spaces.
Our patented MagnaTrack screens offer effortless, smart-controlled protection from insects and hurricane-level wind and debris without sacrificing style. Engineered for durability and improved energy efficiency. It’ s the ultimate way to extend your living area and boost your home’ s market value.
Contact: 1-800-MAG-TRACK info @ magnatrack. com
7839 Fruitville Rd, Sarasota, FL 34240 magnatrackoutdoorscreens. com
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