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Distinct communities
Across both Lyon and New Edge, the company operates across a spectrum of residential product types, from multifamily communities and luxury for-sale homes to mixed-use, hospitality, retail, and private club environments.“ What really sets us apart is how involved we are in every part of the process,” begins Kasey.“ From land acquisition and planning to design, construction management, sales, and long-term operations, we stay close to the full lifecycle of every project. That gives us more control over quality and lets us be more responsive to the people who live in our communities.
“ On the New Edge side, we’ re particularly focused on curated, lifestyle-driven communities; places where architecture, amenities, and natural surroundings work together to create something truly distinct. An example of this vision is our Marama development in Nevada. It’ s a 154-acre gated community in Southwest Reno, but we’ ve intentionally limited it to just 72 custom homesites. That creates a real sense of space and privacy and allows the homes to feel seamlessly integrated into the land.
“ It’ s also in a unique location, about 45 minutes from Lake Tahoe and close to California, so homeowners have access to incredible outdoor recreation along with practical advantages like Nevada’ s tax environment. We pair that with a handson approach, guiding buyers from their initial interest all the way through the custom building process.”
Expanding on that process, Kasey explains how Lyon approaches custom homebuilding at Marama.“ Our approach to custom homebuilding at Marama is highly curated and intentionally streamlined,” he adds.“ We’ ve built a structured Custom Builder Program that pairs buyers with a select group of architects and builders who understand the vision for the community and the level of quality we expect. At the same time, we help coordinate approvals and keep the process moving. The goal is to remove complexity while still giving homeowners the freedom to build something special.”
Elevated experiences
In contrast to Marama, which emphasizes space and personalization with larger homesites and custom estates, Lyon also works on communities with different priorities, such as The Villas at Rancharrah.“ The Villas at Rancharrah is more centrally located in South Reno and offers a lockand-leave luxury living experience,” Kasey explains.“ The residences are stacked homes with immediate access to a fully activated environment, including The Club at Rancharrah, dining, wellness, fitness, and a vibrant village setting. The Club is the original estate of the Harrah family, so we were very intentional about preserving as much of that historic character as possible while thoughtfully modernizing the property to meet today’ s standards. The result is a community that feels both rooted in history and distinctly contemporary.”
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