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When it comes to home building, New England has long been synonymous with clapboard facades and colonial symmetry— the architectural language of tradition. For many builders in the region, that remains the default. However, for Paul LaRoche, owner of LR3 Development( LR3), it represents an opportunity for change. Founded nearly six years ago, the New Hampshire-based firm operates as a fully turnkey custom
homebuilder working across two models. LR3 develops its own lots and sells custom homes within those communities, and it also builds on clients’ private land. With projects typically ranging from 4000- 6000 square feet and selling for between $ 2 million to $ 5 million, LR3 is renowned for delivering high-end custom builds that feel distinctly modern without abandoning the craftsmanship the region demands.
“ Many of the homes around here are very traditional builds,” Paul explains.“ At LR3, we
▼ Paul LaRoche
There are no compromises. Everything is done to the highest standard. Those two things together have pushed us up a level, so we’ re presenting an aesthetic product with very little local competition, backed by a quality that’ s hard to match
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