_______________________________________________________________________________________ First
America Homes
Long-term view
The company’ s growth is anchored by two major master-planned developments from Signorelli: Valley Ranch – a more mature community and Houston’ s second-most-visited outdoor shopping destination, drawing nearly 12 million visitors annually – and Austin Point, a connected city spanning 4,700 acres in the heart of Fort Bend County, positioned at the future intersection of the Grand Parkway and the Fort
▼ Valley Ranch rendering
Bend Toll Road. Both developments are designed with interconnected districts and live-work-play principles, including medical, entertainment, and eventually employer and education establishments planned. Austin Point alone is projected to take 30 years to fully build out – a reminder that behind the current growth push sits a sincerely long-term view of the Texas market.
Underpinning all of it, according to the leadership team, is First America’ s culture.“ There’ s an energy within this building,” says David, who joined the group after his roles at both a national and a smaller private builder.“ You have a voice and you’ re heard. We do offer employee engagement activities, and incentives like The Summit Trip- an elite Signorelli trip experience celebrating outstanding performance, as well as the Annual Crawfish Boil, taco trucks and ice cream socials – but it’ s really the spirit that exists every day, in the office and in the field, that drives the culture here.” Chris adds another factor – the freedom for managers to identify, develop, and retain talent – for giving the business an edge in a market where many competitors are struggling to grow and expand.
With four Texas markets in view and a parent company providing valuable opportunity ahead of the open market, First America is prioritizing thoughtful design, disciplined delivery and a strong internal culture. As it continues to grow, the company will turn its‘ all gas, no brake’ status into a sustainable long-term strategy that enables it to reach its goal of five-fold growth within five years. ■
www. firstamericahomes. com
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