______________________________________________________________________________ Bill Roberts Custom Homes
having to choose a neighborhood, find an outside designer and then select a builder, everything works together as one cohesive process.”
Buyer behavior
That collaboration extends beyond custom homes. Today, Bill Roberts’ projects are split roughly 65 percent spec and 35 percent custom, though that balance shifts depending on demand. Whether building a speculative home or designing entirely from scratch, the team approaches every project with the same philosophy: each home should feel unique.
“ We study buyer behavior constantly,” Cody explains.“ I spend every weekend talking with buyers, and as a team we combine those conversations with Bill’ s decades of experience and Allie’ s design expertise to understand what the market is asking for. We also design around the lot itself so every home feels like it belongs exactly where it’ s built.”
For spec homes, the company starts with floor plans that have proven successful before tailoring elevations, layouts and finishes to suit individual neighborhoods. The result is a collection of homes that feel curated rather than repeated. modernhb. com 151