Schenkar Luxury Homes ___________________________________________________________________________________
Digest Spain,” notes Alex.“ It also featured on the cover of Design Hunter magazine in Mexico. That level of recognition produced almost overnight global visibility. The Guatapé project really demonstrated our capacity for providing full design-build services in any country – architecture, engineering, permitting, and custom construction – whether for private homes, commercial properties, or hospitality projects.” With the Architectural Digest brand receiving over 1000 submissions monthly, Alex believes being chosen by the editors confirms proof of concept.“ It was a great achievement to have our body of work showcased in a worldrenowned publication and we’ re very grateful. It shows everybody that we can operate in remote, logistically complex environments and still deliver to the highest standard.”
Already known for high standards in quality, the home builder is demonstrating it can replicate this anywhere in the world – a key driver for further growth in the luxury market.“ The bar in this industry is continually being raised,” states Alex.“ Larger homes, more exotic builds and more lavish materials.” Not only is the market driving prices up, along with the rise in labor and material costs, but client demand is shifting.“ Our customers are genuinely expanding their expectations and wanting more architecturally ambitious homes. We’ ve moved with those needs fluidly and I think we’ ve done a great job of adapting with the market.”
Schenkar Luxury Homes may be expanding considerably in its 21st year, but it never compromises on quality control – an element Alex describes as a core fundamental of his building philosophy:‘ bigger is not better.’“ We build specific homes for specific clients. I travel to each country personally to assemble the teams of subcontractors, tradespeople, architects, and engineers, and I remain the Senior Project Manager on the ground to ensure everything is cohesive.” In marketing, the group has completely redesigned its SEO and website to reflect both domestic and international capacity, promoting both sides of the business heavily across social media and digital channels. Looking ahead, Alex is excited about a particular hometown build the company is starting imminently.“ We’ re just starting a new waterfront project in the Seattle area; a 5000 square foot, six-bedroom, six-bathroom home with western exposure that will overlook the sunset. I personally designed this home, and it should be ready in ten to 12 months.
“ Near-term, this is our priority, along with a second project in Colombia, and design and engineering work for new builds in South Africa, Dubai, and Europe. We’ re growing in our ability to deliver a more perfect product, which is more important to me than volume – I never overpromise, but I always over deliver. Every year is an opportunity to learn new styles, techniques, and strategies from the tradespeople around me. The growth in knowledge is unlimited; the growth in production I like to keep in control. I’ d never want to dilute the brand or the quality by overextending.”
As it marks 20 years in the business, Schenkar Luxury Homes carries forward its dedication to providing outstanding customer experience.“ When somebody is having a custom home built, they want to feel involved, and confident they’ re getting what they’ re paying for – after all, this is somebody’ s personal home and perhaps one of the largest capital investments,” concludes Alex.“ It demands empathy and understanding of their expectations. It is my company’ s responsibility to exceed their expectations and maintain a consistent customer service experience combined with focused project management and quality control, which is what differentiates our product at Schenkar Luxury Homes.” ■
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