Modern Home Builders Issue 156 September 2026 | Page 104

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offers smart homes with appliances that can be controlled via phone, including video doorbells, thermostats, built-in speakers, automated blinds, and lighting.
Buyer profiles
Delivering infill housing in Austin is helped significantly by the city’ s pro-development attitude, recognizing early on that there was a housing shortage and that people working in the downtown urban core needed a solution. Thomas credits Austin with being“ one of the more progressive cities on missing-middle housing,” highlighting how much the city is doing to enable the housing supply and affordability people desperately need.“ Texas has also passed state-level legislation supporting this housing type, and many other states are following. I’ m proud to say Austin is at the forefront of this shift.”
Another key element is how the firm imports finished materials yet builds the structural core locally – a split that enables Joseph Design Build to deliver high-quality finishes while still hitting the price points people need.“ We realized that by going directly to quarries and manufacturers for stone, tile and countertops, then shipping and warehousing that material ourselves, we can bring costs down enough to put higher-end materials into more approachable homes. That factory-direct, quarry-direct approach has been a real differentiator,” notes Thomas.
With a product starting at around $ 700,000 and an average price of just over $ 1 million, the company’ s typical client profile is roughly 70 percent‘ empty nesters’ and 30 percent of buyers in their thirties.“ A large percentage of our clientele is 55- plus; their kids have moved out, and they no longer need the space of a large suburban house, but they want to be near their city’ s amenities,” adds Thomas.“ They’ re not
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