________________________________________________________________________________________________________________________
approximately 61 new hires in the past year alone , bringing our total team size to around 160 people . Furthermore , we continue to enhance our community offerings , currently boasting 29 , with more launches planned for the upcoming year . In Florida , we ’ ve made consistent strides in building high-performance homes that seamlessly integrate into communities despite being relatively new to the state . Our focus on efficiency and quick turnaround times has been pivotal in facilitating smooth moves and swift home closings for our customers , thereby addressing affordability challenges they may face . With sluggish resales and increasing demand for new homes , we ’ ve positioned ourselves well by offering incentives and prioritizing quick move-ins , which now comprise around 70 percent of our business . This approach has proven effective in meeting customer needs and preferences ,” she begins .
Throughout its existence , Landsea ’ s Florida division has undergone significant evolution and growth , but not without encountering various challenges . “ Every builder has faced the difficulties posed by fluctuating interest rates . It is clear that rates have significantly increased , and we must find ways to assist customers in moving forward . Ensuring our team is trained to help customers feel comfortable and aligning our marketing efforts to drive the right traffic are crucial . This means , we are continually improving our understanding of buyer profiles and conversion rates to optimize the process . Moreover , overcoming these challenges involves leveraging marketing strategies , effective training , and instilling confidence
Landsea also ensures it positively impacts communities
54