Modern Homes Builders Issue 130 | Page 76

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expense to create inviting and comfortable outdoor environments . Many of our clients opt to enclose a section of the back deck with screens , while leaving another section open and roofless , allowing them to enjoy the best of both worlds ,” adds Pascual .
Making a difference
Reflecting on Cole ’ s 15th year in business , Matthew Cole , Owner , reveals the factors that contributed to the company ’ s continued success . “ Communication is without a doubt the most important aspect of our process , both in terms of interacting with clients and collaborating with the entire team involved in the construction . Customer service also plays a crucial role , as our clients often seek not only updates on progress but also a connection with someone at our company . Since approximately 80 percent of our clients are located out of state during the construction phase , they are unable to personally witness the progress or be physically present . To bridge this gap , we send regular photos and updates , and always remain available to engage in conversations with our clients whenever they desire . LaNita Cates is our resident communicator , as we like to say and excels in this area as she possesses exceptional communication skills . I have witnessed her engaging in extended conversations with clients , dedicating hours on weekends and evenings to listen and guide them . This level of attentiveness and support is crucial to our overall success ,” he says .
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