ERT Group
“ We ’ ve been focused on the postpandemic adaptations for some time now , from a construction , sourcing , design and sales standpoint . Between the supply chain issues and the new-found flexibility to live , work , and shop remotely , we have phased out certain custom offerings , to make way for an online design and sales platform that we ’ re hoping will shape the future . This will offer clients the ability to choose their lot , their home , its style , its elevation , its design , and then any additional options . Furthermore , they will be able to put down a deposit to reserve their home , and then monitor the ongoing construction from the comfort of their phone .
“ It ’ s always interesting how ambition matches with reality ,” he continues . “ You have an idea and then you try to implement it , which is especially challenging in the complex business of homebuilding . I initially had this vision , of wanting to make buying a home
with ERT like walking into an Apple store . I wanted to deliver a high quality , distinctive , and repeatable home , and also provide an enjoyable and engaging user experience for our customers . We are constantly trying to marry technology with the boots-onthe-ground complexities of homebuilding , while creating processes that remain simple , flexible and repeatable . That ’ s the ERT way .”
modernhb . com 125