I don ’ t know if it ’ s the lost artist in me , but I was so opposed to doing anything cookie cutter or repetitive when I joined six years ago ...

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“ When I was active in the company ,” Tom interjects , “ I operated like the majority of other builders , who are very much creatures of habit . The easiest approach , in the oldschool sense , was to just repeat what you ’ ve always done , and whatever you know best . Bradley joined at a time when everything was truly outdated , and I applaud him for coming in and modernizing everything from our operations to interior design finishes and products . That ’ s the one thing that really sets us apart , we are always up-to-date with the latest selections for our clients .”

Location is king

With a new demographic joining the playing field , it ’ s up to homebuilders such as ERT to act upon market trends to continue to meet their consumers ’ demands . For some time now , Bradley has been anticipating the current changes that the US is seeing , as he details further : “ We ’ ve been expecting this general downsizing movement for a while , as it also coincides with the need for more attainable housing . If you build smaller houses , they ’ re going to be less expensive , and more people are going to be able to afford them . This also aligns with the two major buying groups that we ’ re currently serving : baby boomers and millennials .

“ The value standpoint has shifted , and people are realizing that less is more , in terms of square footage . Nowadays , the ‘ big house with a big yard ’ is being surpassed by the small house with a small yard , located