Modern Home Builders Issue 127 | Page 60

________________________________________________________________________________________________________________

Casey Cloward , Owner , entered the modern homebuilding community in a different way to your usual general contractor . His first project as Raykon Construction ( Raykon ) involved building a piece of furniture commissioned by a customer , which resulted in excellent exposure for the company .

“ When I was starting out in 2008 ,” he begins , “ it wasn ’ t like I had a business to take over , we were really just getting the ball rolling . My grandfather and father were general contractors with some great resources , including a woodworking shop that I had at my disposal . So really , I began my journey as a woodworker , then a finished carpenter , before becoming a cabinet maker . All of this evolved into being awarded my first custom home project in 2010 .
Integrity speaks to our trustworthiness
Come 2012 , Raykon showcased two properties in the Utah Valley Parade of Homes , an enormous achievement for what was still a relatively small enterprise . “ That year was huge for our branding ,” Casey adds , “ and truly set the tone for what we wanted to be doing moving forward . Ultimately , it landed the company further opportunities in the custom home sector , which has led to us entering 19 homes over the last 11 years in the parade .
“ No other builder in the area has managed to achieve the same feat . We won the highest profile award : People ’ s Choice , in 2019 and 2021 , among several Judges ’ Choice awards throughout those homes . It ’ s a real honor to know that our peers deemed our homes to be the best contenders those years .”
Client collaboration
Raykon currently operates across a 40-mile region that stretches from its headquarters in the southern part of the county , right up to the northern end of Utah Valley . Casey states that the company has not yet needed to extend this catchment area , on account of its local reputation .
“ We stick to our niche by effectively targeting our immediate market ,” he elaborates . “ If people in the surrounding areas are looking for high-quality , custom homes , then they often tend to discover us through their own due diligence . We don ’ t aim to only travel by word of mouth , but our reputation grows from project to project . We ’ re one of the best around , and are always ready to prove it .”
The business ’ entry in 2020 led to the team meeting Heather Hansen and her partner Brandon , the homeowners of its 2022 submission : the Alpine Horizon home . Heather owns a design firm , and therefore was able to work closely with Casey and his team throughout the preconstruction phase of the home ’ s development .
60