Today , it has an increasingly global reach and has become synonymous with KBIS , one of the largest trade shows in North America that NKBA owns .
For the last decade , however , Bill Darcy has been steering the nonprofit trade association towards newer horizons in his role as CEO . In this discussion , we gain insight into Bill ’ s perspective on the home industry , the 2023 KBIS expo , as well as his mentorship under Roger Penske , and his vision for the NKBA ’ s future .
... NKBA has evolved into the world ’ s leading trade association for the kitchen and bath industry
Road less travelled
Bill joined the NKBA in 2006 as Manager of Marketing Partnerships , and rose through the ranks to Manager of Business Development , Senior Manager of Marketing , Director of Marketing , and Executive Vice President , before he was ultimately promoted to his current position as CEO in 2012 . “ My path is a bit unusual in that I went from focusing on tires to tiles ,” he begins .
“ Prior to the NKBA , I spent seven years in corporate sales and marketing with Penske Motorsports / NASCAR , where I managed a staff that oversaw more than 50 multivenue sponsors , and contracts totaling to more than $ 200 million . I think having a marketing background has allowed me to maintain a member-first mindset within the whole organization ,
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