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Overcome adversity
Throughout his tenure , the landscape in the home remodeling industry has shifted dramatically , impacting manufacturers , designers , and retailers in a range of unique ways . “ It ’ s my job to not only help our members adapt , and navigate industry trends and larger housing market changes and economic turns , but also to make sure the NKBA team has the support it needs to be a critical resource for our members from the research and marketing front . For example , our industry saw a decline and then resurgence during the pandemic , and , in my role , that meant my message and mission had to quickly evolve from ‘ business as usual ’ to promoting safety and advocating in support of our members during the heart of the pandemic .”
According to Bill , leading KBIS during such a turbulent and unprecedented period was one of the most challenging moments of his career . Although his goal was to hold on as long as possible before cancelling the KBIS live expo in 2021 , Bill was then tasked with making a substantial investment in technology to deliver an augmented reality experience for members to participate while they were at home . “ I then needed to make decisions to continue investing in the show to bring it back in person for 2022 when times were still very uncertain . Seventy-
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