Modern Home Builders Issue 128 August 2023 | Page 52

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tied down by issues like maintenance , Redwood makes a number of provisions . Some of which truly came to light during
the pandemic .
“ We allow up to three pets per household , and none of our apartments have ever featured a common hallway . During the height of Covid-19 , when people were concerned about transmitting the virus , our residents were able to pull up to their own driveways , park in their garages , and enter their homes without coming into contact with anyone outside their household . We know that we may miss out on the potential density that two- or threestory garden apartments could offer us , but that ’ s not the Redwood way . We seek out parcels of land that may not quite suit commercial or industrial uses , and utilize them to create beautiful neighborhoods for people to wander around and socialize in .”
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A vision for the future
Residents of the multifamily sector are often labeled as ‘ transients ,’ Kevin continued . “ Municipalities claim that those folks don ’ t have a full stake in society . Our locations beg to differ , as our residents stick around much , much longer than traditional renters do . That ’ s because we look for people who are renting by choice , who wish to live in a house but don ’ t want to deal with the associated costs of ownership or maintenance . There are plenty of people who sell their homes closer to retirement ages , whose children have flown the nest and they just want to spend more time having fun and enjoying their money , not cutting the grass or looking for contractors to mend the roof or whatever else may pop up .”
Redwood has a vision to be in every suburb in the United States . To reach this goal , the organization has started using target circles to assess the available deals in each of its major markets . This has led to the business identifying its new site in Maumee , Ohio , which originally comprised a driving range , putting course , and batting cage . Furthermore , it has been able to locate opportunities that offer temporary tax abatements to encourage an increase in local housing .
“ In terms of research , for the last few years , we ’ ve been reaching out to our residents with questionnaires , to learn a bit more about them ,” he says . “ Who they are , how many of them live in each apartment , the number of children , and what they ’ re looking for in housing solutions such as ours . Collectively , we study the results of the surveys and use them to help define our target circles . We then pass on this information regarding our residents ’ demographics to our acquisitions department , which can leverage it to find the best opportunities for the business to explore .”
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