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Interview
“ I taught myself along the way by listening to experts in the industry , networking at events , and learning from my own experiences . As we gained confidence in kitchen and bathroom remodels , we started completing bigger renovations , including entire homes , as well as more custom elements that require careful consideration and planning .
A transformative approach
“ Around 2019 , we decided to rebrand , as the name ‘ Simply Sold ’ no longer reflected our portfolio . Rebranding was a huge project that gave us the opportunity to refocus our marketing strategy , add services to our offering , and ensure that our overall structure was not only effective but also efficient .”
Turning to day-to-day operations , Ashley explains : “ The company is divided into three departments : sales , project management , and operations , with an executive leadership team to oversee activities . We can complete just about anything , but the budget is key ; we ’ re often capable of carrying out customer requests , but they must have the budget required to achieve the desired outcome . Photos act as great inspiration , but people can often be stuck on an idea seen online . However , through strong communication , we can manage or set expectations that focus on delivering positive experiences throughout our eight-step process .
“ In the construction industry , things can often feel like a chaotic rush . It doesn ’ t have to be this way ; we have completely transformed
Photo courtesy of Jenna Mcelroy
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