Main Interview __________________________________________________________________________________________________
our ways of working by emphasizing planning and development . Although this was a difficult concept to introduce , people now understand that this fosters greater creativity , and we only work with clients , referral partners , realtors , and designers who embrace our approach .
“ Across the team , we spend around six weeks intentionally moving through the steps with a goal to limit construction time . We onboard clients , review designs , lay out timelines , discuss budgets and construction processes , conduct home inspections , and examine all material specifications before we arrive on site . While there are inevitably unforeseen issues , we assess potential problems and ultimately spend less time in our clients ’ homes due to a more thorough pre-construction process .
“ As humans , we often demand instant gratification , but I have learned that real innovation and creativity stems from time spent in the design and planning stages . My best advice to anyone embarking on a remodel or renovation is firstly , not to rush , and secondly , to choose a reliable company that will advocate for you .”
Having completed countless renovations , Ashley is never short of inspiration , but when it comes to her own home , we ’ re keen to hear how she decides which features to incorporate . “ My preferences have changed over the course of the business , and I no longer want trendy designs , but something unique that makes the room feel like my own ,” Ashley proposes . “ I ’ ve come to appreciate custom pieces , not necessarily expensive items but rather things that no one else is doing . I ’ m about to begin a remodel of my primary bathroom , for instance , which is entirely unique to my home .”
Being a woman-owned and operated business plays an integral role in Simply Home ’ s success . “ Women in general seek us out ; whether it ’ s partners , referrals , vendors , or clients , many people are motivated to work with us because we ’ re led and managed by women ,” Ashley explains . “ There is a strong historical connection that moves women to support one another , and we recruit or trade with other women-owned businesses where possible .
Championing women
“ Many women report that a lack of experience prevents them from achieving their career ambitions . My advice is to learn as much as possible : start a ‘ side hustle ’, teach yourself about an industry , and network with others to make yourself a plausible candidate .
“ It is important to me that everyone in the company feels heard and seen , and we operate a strong culture that listens to and empowers employees with opportunities for growth . We also support local trade programs to secure the industry ’ s future with a new generation .
“ This idea was part of the motivation behind launching our own podcast , Ladies Who Build , as there are very few podcasts with women sharing their perspectives on construction ,” she continues . “ We focus on educating the public about what to expect during a remodel , as well as sharing setbacks , project wins , and lessons learned with our audience of homeowners and industry professionals .
“ We ’ re monitoring our environmental impact , and we have plans in place to bolster our sustainability efforts ,” Ashley concludes . “ We ’ re also focusing on homeowner wellness by considering the use of chemicals and systems in our projects . On top of boosting our capabilities with additional products and services , we will strive to support and encourage young people to join the industry .”
From our conversation with Ashley , it is clear to see that her passion and genuine care shines through every aspect of the business . With such a determined and considerate leader at its helm , Simply Home will continue to deliver renovations and remodels that go beyond customers ’ dreams . ■
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