____________________________________________________________________________________ Otero Signature Homes

Beginning with the intention to build homes in the $ 500,000 – $ 700,000 range , Ted explains : “ We very quickly grew to $ 1.5m , to $ 2.5m , then to $ 3.5m and $ 5m custom homes . Although we didn ’ t know it at the time , we were really building a customer service company , which happens to focus on residential construction .

“ We ’ ve grown to build custom high-end homes and remodels , plus we own Ovation interior design , and I ’ m a licensed real estate agent to help clients buy and sell property . We also have a commercial arm called Otero Enterprises , and we ’ re expanding .

“ We ’ ve really focused on complementary products to provide a complete service . We can help by acquiring land , contracting on the land , designing the home , building the home , then outfitting the home with everything from furniture to rugs and art . Then in five to ten years if the client is ready to move on , who better to sell it for them than us .”

This approach is what makes Otero stand out in a busy marketplace . In a traditional private build , contractors are compartmentalized and can have conflicting interests at times , as they all try to demonstrate their value to the project . Ted explains : “ For example , a client goes to a real estate agent who wants to sell them a house or piece of land , but they don ’ t know 100 percent what ’ s possible until they talk to the builder .”

So , by putting all these entities in the same room , working together towards the same goal , the process is significantly streamlined . It

also helps perpetuate positive relationships not only between the company and clients but also between colleagues , so communication is open and collaborative . “ Rather than these adversarial relationships where everyone is competing to prove their worth , we are all working together for one goal , embodying our motto of building better relationships every day ,” Ted adds .

Customer focus

With a background in civil engineering and experience in commercial construction Ted knows his way around the practical side of the operation . He is also acutely aware of what clients can go through during this process and how to overcome the challenges that can become major stressors . “ It ’ s funny ,” he explains , “ before every project I still get some butterflies . Even if it ’ s a small renovation I know what ’ s at stake . We know what the client is going through , we might be moving

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