how moving to Utah ’ s mountainous regions has impacted the business . “ We moved to the mountains from Salt Lake City about 25 years ago , a strategic move that truly set us apart . Instead of operating in the city , where the competition is fierce , we moved up to the quieter mountains , where we can acquire large parcels of land to build new communities . Our mountain communities offer fresh air and no traffic , two elements that frequently drive people away from big cities . Moreover , alongside lakes , golf courses , and hiking spots ,
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“ For example , we developed communities in Midway and Eden , Utah , which are both unique types of farming towns . Located in the mountains , our Eden community is close to the famous Powder Mountain area , as well as Snowbasin Resort , which is about 50 miles further north . Approximately 90 percent of our work is in the mountains on the back of the Wasatch Front . By creating charming rural communities in such areas , we are providing an opportunity for people coming from the cities to live in the mountains , near the ski resorts , and enjoy some fresh air . Overall , I believe that moving away from the city and into the mountains was a significant step forward for us ,” he enlightens .
Although operating in the mountains offers numerous perks , it also comes with its own set of challenges , such as cold temperatures , rugged terrain , and supply challenges . To overcome this , Watts has adopted new technologies not only to cope with the harsh climate , but to do so sustainably . “ In Utah ’ s mountain region , temperatures can easily drop to ten degrees Fahrenheit or lower in short periods of time , especially on the ski resorts . To create efficient housing , we have implemented a variety of measures that address the cold climate , including the use of solar energy . While solar is still not yet widely adopted in the industry due to affordability concerns , some of our buyers are willing to pay the price to take advantage of the sun ’ s energy . When it comes to sustainability , we rely heavily on our subcontractors , as innovation is happening
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