Modern Home Builders Issue 136 December 2024 | Page 94

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My priorities were to arm myself with the knowledge to be able to make decisions surrounding strategic growth and to establish a company with a genuine identity
◀ Jimmy Moore , Founder and CEO

Based in Boulder , Colorado , Petra Custom Builders ( Petra ) provides an unparalleled customer experience through collaborative efforts and streamlined communication . From remodeling to custom builds , the team works collaboratively from the start of a project through to completion to deliver exceptional results and client satisfaction . The team strives to bring the customer ’ s vision to life through a shared passion for creating spaces that enhance lifestyles .

“ Construction is something I ’ ve done my entire life ,” begins Jimmy Moore , Founder and CEO . “ I don ’ t think my story is any different to a lot of others ’ journeys in this industry . My dad was a carpenter and had his own business , so I was obviously exposed to the sector . I also helped a buddy on a couple of his projects and found myself working on site alongside school and being a college athlete . I eventually got a job as a carpenter at a large commercial company and progressed to become a superintendent . This gave me a thorough overview of the industry as well as an understanding of the general contracting side of operations . From scheduling and budget management to quality control and interaction with architects and owners , I was able to gain experience and expertise in the management side of construction projects .
“ Like a lot of younger people ,” he continues , “ there were certain aspects of the process that I thought could be done better , so , I decided to give it a try on my own . I operated as an individual initially until it got to the point that it made sense to legitimize the business . I believe my strengths lie in leadership and with that comes a sense of responsibility and to a certain extent , selfassuredness . That said , I ’ d never worked for a company the size of Petra , so in terms of financial and operational management , I sought out opportunities to strengthen my knowledge and understanding .
Employee fulfilment
“ My priorities were to arm myself with the knowledge to be able to make decisions surrounding strategic growth and to establish a company with a genuine identity ,” Jimmy elaborates . “ I wanted to ensure our mission , vision , and core values were ingrained throughout the organization , because that ’ s how you attract and retain talent . Having like-minded people on board is a critical component to success . I am intentional in terms of growth and focus on the organic development of the business and hiring the right people to create a strong team . Our vision is not financially focused but rather driven by employee fulfilment . Our Petra “ pack ” is the result of intentional and organic
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