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With storm response the predominant channel, Stronghouse prides itself on its operational readiness to react to climaterelated challenges, or on being‘ second responders’ as Russ suggests. This readiness tackles the cleanup and exterior damage following a storm.“ Clearly, the first responders are the heroes in any industry that’ s involved in storm response,” Russ affirms.“ We come along afterwards and have a highly active, organized process across our storm channel to evaluate the extent of the damage, plan the work and deploy resources. One example is a material hail band that swept through Kansas three months ago. Wichita was the worst affected population, and we had over 70 representatives in that market that were mobilized very quickly. Our advanced teams assessed the level of resources needed by engaging with people and inspecting their roofs while figuring out how to prevent further damage to homes. Speed of response becomes an important and helpful part of the customer journey in their hour of need.”
Consistency and credibility
Building customer relationships is crucial to Stronghouse, especially while it works on integrating all companies under one platform, Russ take a straightforward view of how the consumer spends.“ We always say there’ s‘ glad’ money and there’ s‘ sad’ money,” reveals Russ.“ Sad money is for those unfortunate events that hit- nobody wants to wake up one morning and have water intrusion in their home, whether it’ s due to hail or the roof being too old. Our job as experts is to be a fair advocate for the customer, in relation to the work required on the home. Trust and credibility are hugely important,
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