_______________________________________________________________________________ Stronghouse Solutions LLC
and we want to continue instilling this and making sure that the customer journey combines a positive experience and outcome by concentrating on our training, development standards and processes.
“ As we make the pivot from a house of brands to a branded house, we need to navigate the fact that we have multigenerational trade names alongside brands that are less than ten years old. We’ re mindful that we have great foundational brands and we strive to maintain a connection to those legacy contributions. Our communities are very important to us. For instance, there was a recent toy drive in Dallas – a city where people like their highquality, high-speed cars – and large numbers of people across our industry came together in the Dallas community for the parade. We’ ve been a part of this event for several years and everyone donates a great deal of time and effort. We do a lot locally and we really try to keep our brand heritage local.”
Although Stronghouse remains committed to its roots, the company is looking at expanding its national coverage – while fully maintaining its high level of service and heritage, as Russ explains:“ I think the biggest challenge for any company is trying to be everything to everybody, and Stronghouse realizes there are places today where we just can’ t advocate or be a part of a customer journey. We work in over 20 states in a year, so we want to be able to do that well while continuing to expand. We’ re focused on building regional density, as we’ d rather be embedded in an area where we can bring expertise, consistency and credibility, rather than trying to be a mile wide and an inch deep. Our goal today is to become a national platform, which is partly why we need to go under one banner and reduce complexity as we expand, whether that’ s through acquiring another three or four brands this year, or establishing a new branch through greenfielding operations.”
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